Course details

Course objectives

The Bachelor's Degree in Marketing aims to provide graduates with a set of skills that allows them to have a good insertion in active life and an adequate performance at the level of professional activities required in the area of Marketing in any organization, regardless of its size and nature. It is intended, therefore, to train professionals capable of intervening in the area of Marketing, understanding the functional areas of an Organization and society in general.

School

ESCE - Escola Superior de Ciências Empresariais

Study mode

presencial - DayTime

Learning objectives and skills to be developed

The Bachelor's Degree in Marketing provides a solid training in the different areas of Marketing in any organization, regardless of its size and nature, allowing access to a wide range of professional outlets. The study plan, with a duration of 3 years, has a flexible structure that allows the student to orient his curriculum according to his interests and motivation and respond to some needs of the specialization, either required for the exercise of his function, through the necessary adaptations and appropriate to evolutions or in the areas of Marketing, or from the Society. The existence of a curricular internship in the study plan allows the student to be placed in a real work context in recognized organizations in the market, with the aim of applying and developing scientific, technical and professional skills.

Career opportunities

Marketing degree aims to provide graduates with a set of skills that allow them a good professional insertion, namely in the areas of Marketing Management, Product Management, Customer Management, Brand Management, Communication Management, Commercial Management, Sales, and Advertising.

Course coordinator

Karla Karina de Oliveira Menezes

Recognition of prior learning

Recognition of prior learning is carried out in accordance with the Academic Regulations of the Polytechnic Institute of Setúbal.

Admission and entry requirements

Entrance Exams Two of the following exams: 04 Economics 17 Mat. Apl. Sciences Soc. 18 Portuguese Minimum Grades Application grade: 100 points Entrance exams: 95 points Calculation Formula Secondary school average: 50% Entrance exams: 50% Other forms of access: - Re-entry and Change of Institution/Course Pair Regimes; - Special Access Contest for Graduates Vocational Pathways; - Special Access Contest for CTeSP Holders; - Special Access Contest for Test Holders for People Over 23 years old; - Special Access Contest for Holders of Other Higher Education Courses; - Special Contest for International Students.

The information provided does not replace consultation of the Directorate-General for Higher Education (DGES) website and/or the application page.

Qualification requirements

33 course units successfully completed

Legal framework and accreditation

Despacho nº 30059/2007 de 27 de dezembro