Course details

Course objectives

Retailers are currently facing major challenges. In addition to the profound disruption in the profile of the Consumer, who are now more informed, more connected and more demanding, they must rethink business models in order to maximize the use of resources, adopt innovative technologies and incorporate them into their operation in a differentiating way and, also, invest in the training of Human Capital, in its reconversion and updating of skills, to enable concrete support for this disruption, while facing increasing competition. Before the pandemic, Retail was, at an international level, an expanding industry, showing no indication of regression and E-commerce had already begun to strongly change the sector.
Post-pandemic, the most successful retailers will be those that connect with consumers in new ways by leaning on digital, omnichannel and in-store technology. Retail now enters the world of "phygital" – physical and digital worlds simultaneously, completely connected to each other. The urgency of investment in lifelong learning for the requalification of professionals in this sector justifies, to a large extent, the framework of CTeSP in Retail Management within the scope of the training of adult audiences.

School

ESCE - Escola Superior de Ciências Empresariais

Study mode

presencial - Evening course

Learning objectives and skills to be developed

In view of the new market needs and the reconversion of skills, the training offer in Retail Management proposes to improve the specialization profile of professionals in an increasingly demanding, complex and specialized sector. The incorporation of pressing issues of omnichannel management and the new challenges of stock management and procurement, the importance of relationship marketing and marketing research, the operational management of the point of sale, human resources and sales teams, are some of the aspects that were considered fundamental to respond to the current demands of this professional activity.

Career opportunities

Professional Certification level 5 in Retail Management allows the exercice of technical functions in different areas of the activity of retailing goods and services, in various retail formats, physical stores or online. The professional technician in Retail Management will be able to develop his professional activity in different areas, from category or product management to a leadership career (store, section or department).

Course coordinator

José Augusto Sequeira Martins

Recognition of prior learning

Recognition of prior learning is carried out in accordance with the Academic Regulations of the Polytechnic Institute of Setúbal.

Admission and entry requirements

Hold secondary education or equivalent, which includes the subject of Economics or Portuguese; holder of M23 Exams for access to the course; or holder of a technological specialisation diploma, a higher vocational technician diploma or a higher education degree

The information provided does not replace consultation of the Directorate-General for Higher Education (DGES) website and/or the application page.

Qualification requirements

16 course units successfully completed; including internship 600 hours

Legal framework and accreditation

Despacho n.º 7762/2021 de 09 de agosto